Developing options for reusing the Science Museum Group’s Wroughton site

The Science Museum Group (SMG) has engaged Steer-ED to create a strategy and action plan to take forward the redevelopment of its National Collections site at Wroughton, Wiltshire, a 545-acre former airfield.

The site has been the subject of previous masterplans, but what is now required is a concrete and deliverable plan to optimise the site’s commercial potential and create virtuous links to surrounding innovation clusters (from Reading to Oxford), whilst advancing SMG’s mission objectives.